By Krista Bontrager
1. Provide a resource that is written by someone with a PhD in the academic discipline being discussed.
Educational qualifications are often important to experts. They generally want to hear from peers in their field. If the person you’re trying to reach is a professional philosopher, they will probably find a book written by another philosopher to be the most interesting. If the person is a biochemist, they’ll want to hear from a qualified voice in a similar discipline.